The story of PleasrDAO began with a single tweet.
pplpleasr rose to fame among a passionate, in-the-know crypto community during a period of time now immortalized as “DeFi Summer”. After producing iconic works for Aave, Sushiswap, Uniswap, Yearn, Pickle and more, she is unquestionably the OG DeFi artist.
We fell in love with her first-ever auctioned NFT, and we only had a matter of hours to assemble two dozen builders, artists, devs, investors, and self-proclaimed degenerates — many entirely anonymous — to raise funds and bid on a piece we collectively acknowledged as the crown jewel of NFT DeFi art.
It was an action-packed Friday night. Many peeps were out at bars and restaurants or half asleep late in Asia, watching as notable individuals from the crypto world continued to join the Telegram group, one after another. We recruited many of the top bidders to join forces. There was no plan in place other than: we need this piece. Although the path beyond was uncertain, it was clear something special was brewing.
*y=k represents a revolution. It is the automated market equation first used by Uniswap. It replaces the archaic financial institutions we have been beholden to for millennia … with code. On top of this, x*y=k is the genesis Foundation piece from pplpleasr, a rising star who has already staked her claim to being the preeminent crypto artist of the day. It was a moment in crypto history we won’t soon forget.
The auction ended at 310 ETH ($525,000 at the time), Foundation’s most expensive sale for a female artist up to that date. Most importantly, the funds were being donated by pplpleasr to charitable causes which we felt was very much aligned with the DAOs mission to collect, curate and commission art with a cause.
The ideas started flying. We formed a DAO, deployed a token, and distributed $PEEPS pro-rata to those who contributed. We now collectively owned x*y=k, our remaining ETH, and valueless governance tokens. More importantly, we formed a shared ethos in an organization of like minded individuals and desires.
And wouldn’t you know - the community seemed to really take note:
Our mission, purpose, and direction was still forming when Snowden’s “Stay Free” was dropped into our orbit. Although we are a disparate group of individuals, there seems to be an ethereal strand of connectivity binding our shared spirit — it was obvious we needed this piece.
The only problem — we needed more ETH. At 2am NYC time, pplpleasr — now an honorary member of PleasrDAO — dm’d Chief Pleasing Officer, Jamis: “are we getting this piece or what?” We emulated the chaotic process that initially formed PleasrDAO and began a process to induct new like-minded peeps to the DAO. We battled back and forth against a worthy opponent.
It is not public knowledge that we did not have enough to win: a loan of 2.5mm USD was beamed to our multisig from an anonymous DeFi legend with only 4 minutes left on the auction. Our winning bid of 2,224 ETH ($5.5 million USD at the time) was successfully finalized with seconds on the clock. In that moment, we went from a makeshift DAO to a movement.
Since then, PleasrDAO has added more notable pieces. “Apes Together Strong” by pplpleasr and “Dreaming at Dusk” by Tor and ixshells are some of the latest additions to our ongoing collection found here.
And we’ve joined Mirror and we’ve started to distribute $PEEPS among our newest members.
At its core - PleasrDAO’s thesis is starting to take form. It stands for community, freedom, and decentralization. It’s a collective built by the community, for the community. While its early stages have been collecting iconic works, we look forward to democratizing ownership of the DAO and the pieces within it.
We believe DAOs are the future. In the same way DeFi supplants the middlemen of the financial industry, DAOs will subsume the entire spectrum of organizational structures from the governments and megacorps of the world all the way down to small community zines.
Capital will move at the speed of information and collaboration will not be weighed down by the system of the past. DAOs will enable seamless digital coordination and lead to a community-based future, extending the reach of the individual and empowering them to challenge the power structures that be.
These are early days for PleasrDAO. In the weeks to come, we’ll share more about the works we own, how we plan to open up our community to anyone in the world, and the grand vision of PleasrDAO. We appreciate you coming along for the ride and can’t wait to have you join the cartel of peeps that aim to pleas ✨